Domain Name and Web Hosting
Your own Domain Name is Essential
Having your own domain name is
essential if you are serious about doing business on the internet. This is what identifies your
business. It only makes sense. In the offline business world, a storefront puts up a sign with the name
of the business to help identify it and designate whether it is an auto supply, a beauty shop an electronics store
or whatever. Not only can this be a clue as to the type of business it is, but which specific auto store
or which specific electronics store among all the competition. The same is true for a domain name.
It identifies your web site.
Choosing a domain name requires a bit of thought. A dot com is the best
choice, because when we think of the internet we naturally think in terms of dot com. If the rest of
your domain name is memorable, you don't want to miss traffic by having dot net or dot biz typed in.
Something else to think about is trying to keep your domain name as short as possible, and
certainly working the main keyword into your domain name can't hurt. If your website is about fishing, having
fishing appear in the domain name could certainly be a plus Or if it were about antiques, the word antiques
could be worked in, etc. You get the idea. This will probably take some thought, and you may have to
try different combinations until you find a name that is not taken.
There are many theories about creating domain names. Certainly there are
very successful web sites that have names that are short and don't relate to anything specific. Google,
yahoo, and ebay are a few examples.
Some folks suggest starting your domain name with a number. The thought is that it will
get you better placement in the search engines. Others suggest putting hyphens between the words.
This may be a good idea if the domain name makes more sense when read that way, or if the name without
hyphens is already taken. Adding hyphens would make it a different name and possibly
available. There is also a theory that adding hyphens makes each word a keyword in it's own right to the
Read some articles on choosing domain names and get a variety of opinions before you
decide. Domain names are registered for a minimum of one year. You can get a domain name
through Namecheap for less than ten dollars. You can pay more, but I don't know why you
would want to. They also offer hosting. Most internet marketers seem to be in agreement that having
web hosting and domain names through the same service is not a good idea although the prices are tempting.
If you ever need to move your website it is more difficult. If you got your domain name through Namecheap
you might want to go elsewhere for a web hosting.
One caution about domain names and renewal: Keep good records, and be
aware of your renewal date. Renew ahead of time rather than wait until the last minute. If you have worked hard to
build your business you don't want to risk losing the name.
If you are set up for automatic renewal with a credit card be aware of when the credit card
expires. As soon as you receive your new card and authorize it, go immediately to your registrar and update your
credit card information with the new expiration date. I had the experiece of losing a domain name because I was not
aware of this.
My card expired and I received the new one, but never thought about this being a
problem. This domain name is now being offered online for a very tidy sum. A hard lesson.
Choosing a Web Hosting Service
Choosing a web hosting service also needs some thoughtful
consideration. This is a place where it is better to pay and get a reliable web host. Most web
sites need the services of autoresponders, and adtracking is a must. If your web host offers these in your
package, that will relieve you of expenses elsewhere. Consider what your marketing plan is and what it's
needs will be in services, and then shop for a web hosting service.
Bluehost is a very reliable web hosting service. They host unlimited domains, unlimited
file trnsfer, are blog friendly, maximum uptime, cPanel, email accounts, PHP5, and a wide range of features
for a very affordable price. Be sure the web host you select for a blog offers PHP5. You will need this
capability for a successful blog.
Another very good web hosting service is HostGator They offer all the features you need, a variety of plans at affordable prices,
cPanel, templates, a SiteBuilder, a 45 day money back guarantee, great support, and they are blog friendly.
A good web host offers good customer service and usually a variety of other
services in their package. Each business has different needs. I have not listed every service that
these web hosts offer, it is best if you check them and see how they fit into your specific needs.
Your domain name and web hosting service are two very serious elements of your
business. The domain name is like the sign out front telling the world who you are. The
web hosting service is like the building that an offline store resides in. The web hosting service gives
your business a place to reside on the internet.
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