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Email Marketing

Email marketing is the next tried and true method of promoting your website business. Developing an email newsletter as part of your website business promotion is an extremely good way to build your business and keep visitors coming back to your website.

When you set up your email marketing project you should give a lot of thought about what your subject matter will focus on and by all means stick to your schedule. If you say your email newsletter will come out every two weeks make sure you follow up and do just that. Your credibility is on the line.

Decide on the format of your email newsletter and be consistent. Keep it simple, focused and easy to read. Email newsletters can be written in either plain text or html. Html is attractive, but not everybody can read it in that format, and my view is keep it simple text.

Being prompt in sending your newsletter is not that difficult. That is what sequential autoresponders are for. With a sequential autoresponder, you can write and feed  an endless supply of email newsletter editions and have them sent out every 7 days 14 days or whenever you designate. If you wanted to take some time off and travel you could load several newsletters into your autoresponder, designate when they should be sent, and you're good to go. Automating your business is one of the great advantages of internet marketing.

Many web hosts provide autoresponders and tracking as a part of their package. You need both. If your web host does not provide these, then this autoresponder service is what I recommend.

This will provide you with unlimited sequential autoresponders, bounce back management (cleaning list of un-deliverables), provide you with the open-rate of emails sent (to determine effectiveness of your promotions), import/export feature for lists, click tracking, and unlimited free technical support. Plus features I haven't listed.

Email marketing is one of the top promotional methods on the internet, but care should be taken in how you go about it. Do not buy and send to bulk email marketing lists. It will get you shut down. The best approach is double opt in. With double opt in, subscribers sign up for your email newsletter and then verify an email link that is sent out by autoresponder. This protects you against spam complaints.   You will also need to provide an unsubscribe link. It can be placed at the bottom discreetly. Those who really want to opt out of your email newsletter will find it.                     


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