Newsletters- Valuable assets to both the reader and the sender
If you are new, and working at marketing on the internet, newsletters or
ezines will at some p
oint probably be part of your marketing
Getting traffic or visitors to your website will cost you either in time or money, or both. Once
you have gotten visitors to your website, you will want to bring them back. Both in the offline business world and
in the online business world, it just makes sense to keep visitors (customers) once you have them and also get new
ones, rather than starting fresh all the time. Free newsletters can help
Creating an ezine, will help you maintain contact with your visitors and prompt them to
return to your website again, so it is a very valuable tool. In addition, a newsletter can be a vehicle for making
Now that we have established the benefits of newsletters, we'll
move on to the good, the bad, and the ugly.
Newsletters can be a valued resource for you. Or not! You must take
You will probably find newsletters that you want to subscribe to. Set some limits. I
would suggest four newsletter subscriptions, maximum.
Read each ezine issue you receive and determine if they have value for you in what you are
trying to accomplish. Probably six issues will give you a good feel for whether a newsletter is a good fit for you
or not. If not, unsubscribe and find another.
The reason I suggest limiting newsletters to four is because your time is valuable. If you are
going to market on the internet, you have things to do. If you spend all of your time
in your mailbox you will get little productive work done.
Newsletters usually come out on a regular basis. Once a month, twice a month, once a week. That
is not always true, however.
Newsletters-The good, the bad and the ugly
My experience has been that recently I have gotten emails from the same source on a daily basis.
This was an internet marketer I held in high regard until recently. In the beginning, I got newsletters twice a
month. That was fine, as they were very informative, and sometimes enlightened me about software or products that
were very useful.
Then suddenly I began receiving emails from him every day and sometimes more than once a day,
and always pitching a product. My answer was to scroll to the bottom of his email and unsubscribe. I knew at that
point that I had been designated as one of his 'Cash Cows'.
In the last year this has gotten to be a very common practice. More and more internet marketers
are sending emails to their ezine list on a daily basis. Many ezine publishers put you on a master list. This would
be fine with me if they exercised a bit of reason.
Now, don't get me wrong, I am not knocking newsletters as a whole, or marketing through
newsletters or email. After all, I am a marketer myself. We are all here to make money on the internet. Once a
week is often enough for an ezine, and an occasional extra email alert, I think, is acceptable.
What I am saying is, only subscribe to a reasonable number of newsletters. Newsletters are of no
value if you have no time to read them, or they don't fit into your needs. Also, if you are going to market on the
internet, you have to budget your time and spend it productively. Your mailbox can eat up a lot of your time if you
let it get out of hand.
Newsletters from responsible, ethical marketers, can be a very valuable resource of information
and can also alert you about products you may need for conducting and automating your business.
Use wisdom in the number of newsletters you can reasonably handle and still accomplish your
goals. Determine which newsletters provide value for you and your field of interest.
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