PPC or Pay Per Click
PPC or pay per click is a way to get immediate
traffic to a new website. Proceed with caution.
Every click costs whether it brings a sale or not.
Start with PPC by going to Google and study their information carefully so you understand
what you are doing. When you begin a PPC campaign you decide what you will be willing to pay per click.
There will be numbers already filled in, just over-write them. The same goes for your daily budget. They may
suggest an amount, but you can change it to whatever you feel you can afford.
PPC ads are the ads that appear to the right in the search engine screen. You would like your
PPC ad to place high on the page, but number one is not necessary. Actually the second or third
position might be better.
As I said, go to Google and read up on the PPC process. How you add your keyword and the
keywords you choose are important. Placing your keywords in quotes or brackets instead of leaving them as is, can
be an important factor. Each of these actions means something specific to the search engine and will
change your overall results. Be sure to read under keywords, the section on matching options.
Choose attention getting ads and use very targeted keywords. When writing your PPC ad, use
notebook and make a rough draft, then start crunching characters. You are allowed 25 characters for your headline,
and 35 for each of the next two lines and that's not much. Make a rough draft of your PPC ad and
then cut out needless words. It's like writing a classified ad for a newspaper. As long as it makes sense and
grabs interest a lot of words can be left out.
You can find information on PPC here. Google has a small demo video on getting started with PPC, and a lot of other
information on the process. Read it carefully and start slow with a small daily amount so you
don't get in over your head.
As with any type of paid advertising you should track your pay per click ads to see if it is
money well spent. PPC can be very effective and it is immediate, but do take care and start out slow till you get
the hang of it.
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