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Research What To Market Online

Research a market thoroughly   

Before you jump into anything do the research. You may be ripping to get started marketing online, but get started with the best advantage. This is done by researching what you think you want to market online. Don't just jump in because it interests you or because you think people will have an interest.

How to research a market

In the next section starting a business you'll find information on keyword suggestion tools and search engines. Knowing how to use keyword tools, and knowing some things about search engines is helpful in your market research.

Keywords will tell you a lot about a market and what people are searching for online. Here is a valuable hint: The longer the search phrase the more serious the online searcher may actually be about what they are looking for, and the more likely they are to buy.

Keyword research is a very valuable marketing tool, and will be some indication of how many people are searching for a given product, or information relating to a product, but there are other online tools as well.

When you have keywords that look promising, go to the search engines and enter them. How many websites are listed? This is listed in the upper right portion of the page. This is the number of websites that rank to one degree or another for that particular term. Now, don't get weak in the knees. Not all of those sites are actively targeting that search term. That means they are not working real hard to get positioning for the term.

Look at some of the sites listed on this results page and study them. Go to the top of your browser, click on view and when the menu opens click on source. This will open the source page. Look towards the top for keywords, and copy these keywords to your list. This is good for future reference.

Go back to your keyword list and try some keywords that are further down the list, still have some decent searches, but less competition. This may be the way to start. Target keywords in your market with less searches and when you have gotten positioning for them, create pages with higher ranking keywords and work your way up.

Research the paid ads in this market

On this same results page look to the right. On the right edge of the page there will be a column of up to eight paid ads. If you are using google, these are called adwords ads (PPC). These are people who are advertising for this search term. If the same (exact) ad appears over a period of time, then it is obvious that this person is making money in this market. If this is a market you think you might want to enter, it is a good idea to print out this page for reference and watch it for a while and see if the same ads continue to appear.

Research the websites themselves

Study a number of the websites in this market. Are they good websites? Is navigation easy? Do they provide good content? What products do they feature? This may give you some ideas for products. What can you do better than what they are doing on their website?

Summing Up: This page is a little out of place here, and should have been placed after the pages on keyword research and search engines, but I put it here because I wanted to keep you from jumping into a market online before you researched it.

Read the next section starting a business and the pages that follow, and then you may want to return to this page. It will make more sense and be more valuable to you after you read those pages.

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Starting a Business

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