Search Engine Placement
You want to get a top search engine placement so that
your site will get the maximum traffic. The higher you place, the more targeted traffic you will get.
To get top search engine placement, you want keywords that have good search counts and low competition.
Again, this is why you do the keyword research.
Once you have selected your keywords, then select a couple for each page of your site.
Write your page content around these two main keywords. Your first choice keyword should be used in your
title at the top of the page. Then again in your first paragraph, and finally this first choice keyword
should be used in your final paragraph at the bottom of your page.
Your secondary keyword, or keyword phrase should be your subtitle or second heading on your
page, and again used in the first paragraph that appears after your subtitle. Your keywords
should be bolded, but just once each. The first or main heading should be an H1 and the second or subtitle
should be an H2. You can sprinkle your keywords throughout your copy wherever they fit in with the flow of
content, but don't overdo it or you could be penalized.
Most of the people in the know about search engine placement recommend no more than 5%
keyword density in your page content. Don't stuff them in anywhere, and be sure your content makes
sense. In your content provide what your visitors were searching for. If you do this and build your
page around the searched for keywords, it is likely you will make the search engines happy as well as your
For each page, your page title should be your main keyword. This is the first clue for the
search engine when it spiders your page. You've clearly stated in your title what your page is about.
Also, this title will appear in the title bar at the top of the browser so your visitors can see where they
are. This is a different title than those explained above as the H1 and H2 headings. See
When you look in the source code for a web page, at the very top in the meta tags you will see
places for page title and a place for keywords. Most WYSIWYG editors have a place on the menu where you can
fill in this information, and it will put it in the source code for your page. So, after you put in your main
keyword or keyword phrase as the title, you add your keywords. Separate the keywords with commas and don't
duplicate just to increase keyword density or you could be penalized.
Build each of your pages in this same way, around your two main keywords. This
makes your content relevant and specific.
There are many new things offered on the internet that claim to boost your website and get you
into the search engines faster. I am not going to say they don't work or that you shouldn't use them, but be
sure to do the basics, because the basics will last and some of these other methods only work until the search
engines tire of them, and you don't want your pages dropped if this happens. Give yourself a backup plan.
You should read other articles about search engine placement to give you a good overview.
There are as many opinions as there are people giving them. Nobody knows all there is to know about search
engine optimization, because there are many engines and they all have their own way of doing things, and they
change their methods from time to time.
This is the part of search engine placement that it is needful to know before building
your website and it is referred to as 'on page optimization'. The other element is 'off page
optimization' and takes place after your website is finished and published to the internet. The 'off page'
element will be covered later.