Knowing something about
search engines is a good thing before you start with your web site design. Search engines
are the strategic part of internet marketing and one of the big reasons you do all the research before
you select something to market.
Why try to market what there is no demand for? No demand
equals no visitors and no money made from a website nobody is looking for. And, let's not be shy here, if you
are building a business web site you want to make money.
If you made a beautiful web site with great colors, good
looking eye-catching graphics, and a catchy domain name, and no content what would you have? Nothing is what
you would have. Content is what people are looking for, not pretty pictures and a snappy
looking web site.
While a web site should be attractive and appealing, and easy
to navigate, the content is the basic factor you are building your site around. The content is the foundation
for everything else. The content offered on your website should be tightly focused around your
Search engines are basically robots and cannot ask you
questions to see what your web site is about, so you need to give them lots of help. When search engine
spiders come around to spider your site they look for certain things, and you want to make their job easy, and in
making their job easy you benefit.
One point about search engines before I forget. There is
major focus on Google, and rightly so, since it has most of the market. Many will tell you not to bother with
meta tags because Google does not recognize them in their assessment of your site. There are other
search engines out there. They may not bring you as much traffic as Google, but it will be
targeted traffic and free. Why turn that down? As you are building your pages include meta
tags for those search engines that will be looking for them. It takes very little time and is just common
Keywords are important because they are what get you visitors to your website,
whether it is organic listings in the search engines (free) or PPC advertising. To do PPC (pay-per-click)
advertising you have to bid on keywords. You want to have as many keywords as you can possibly find that are
Ideally you want search terms or keywords that have enough searches to make it a profitable
venture, but not so popular that the competition is enormous. Competition is good up to a point, because it
is an indication that there is a demand.
The next section, search engine placement, will get
more into how to make the search engines happy. I am offering this information in this order, before website
design, so you have an overview of how to please the search engines before you start building your pages.
Profitable Home Based Internet Businesses | Starting a Business | Search engine