Social bookmarking is a way for users of the internet to file, categorize and share their
favorite websites. It's a step above storing websites in your favorites on your desktop and it's inter-active.
Since the bookmarks are stored on the internet they are accessible to both search
engines, and other users. Social bookmarking can be very useful to users because they can find resources in their
field of interest grouped together. These resources are chosen by users rather than search engines, based on how
valuable the user finds a resource to be. Social bookmarking is a user driven resource.
List of popular social bookmarking sites:
There are many social bookmarking sites. This is just a sampling and you will like some better
than others. Those with an asterisk are do follow. Just enter a search and you will come across a vast number
of them. Digg, squidoo and technorati are three sites to definitely take note of.
What social bookmarking can offer an online marketer:
The simple answer to that is, a lot. First of all, it is free so it is a great resource
for new marketers online who have a limited budget, not to mention established marketers who have a keen eye to
keeping the marketing budget inline.
Exposure. Social bookmarking can give you a lot of exposure if you post material of interest to
others. Social bookmarking will expose you to people who have a comfort level online, are savvy enough to make
online purchases and have discretionary income.
Bookmarks can be designated private or public. As an online marketer, you want to go public and
make your bookmarks available to other users and to the search engines.
Bookmarks are made using 'tags' or keywords. A marketer is wise to consider the tags used. These
will not only create interest among other users, but they will be picked up by the search engines.
The search engines love to crawl these sites because they are a constant source of new material.
Your presence on social bookmarking sites as a marketer is a bonanza of free publicity and exposure to the search
Social bookmarking is especially valuable to a marketer because it exposes you to people who
have an interest in what you have to offer. That spells targeted traffic. Many of these folks are people you would
not otherwise reach.
Visit social bookmarking sites-each is somewhat different
Go online and get a list of these sites. Visit each one and see how they work. Don't get
overwhelmed. They each look and work a little differently, but they are not difficult. This is a huge subject and
there is not enough room here to give it justice. To really understand this marketing method and how to best use
it, this social bookmarking ebook is the best I have found that breaks it down and makes it fully
Social bookmarking is just too powerful a tool for an online marketer to ignore. Using social
bookmarking and article marketing are the best two online marketing tools in the current internet environment, and
used together they can really create effective results for little or no money.
Organizing social bookmarking
When you begin signing up, I recommend you keep a list of usernames and passwords so you don't
forget or get confused. A spreadsheet is the easiest way to keep track of them. This way you can keep track of your
username, password, the email address you use, the tags, and when you post, plus any other information you feel
will be useful. If you don't have excel, there is a spreadsheet in microsoft works.
Spreadsheets are an invaluable tool to an internet marketer, to keep things organized and easily
readable, and this will be very useful in keeping track of your social bookmarking.
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