Website promotion or 'off page optimization' is the task
you undertake once your website is uploaded to the internet and has gone live. Website promotion is not a one time
thing, it is an ongoing effort you put in to get and keep traffic coming to your
Hopefully, you will build more profitable websites and embark on other
business projects once your first home based business is up and running. Don't put all your
eggs in one basket. However you need to discipline yourself to set aside enough time each week to devote
to marketing the websites that are already functioning. Make yourself a schedule and be diligent about your
website promotion activities.
I will cover some of the best and basic methods of website promotion in this section, but always
be open to new ideas, or new to you for promoting your website. The internet changes, and what worked last year may
be less effective this year. If you have followed the guidelines explained elsewhere on this website, you have done
what you can in the website building process to make the best effort in 'on page optimization'. So now we'll move
on to the 'off page optimization' methods.
First of all, don't get caught up in websites that promise to submit your website to a zillion
search engines. It's a waste of money. As a matter of fact, most marketers agree that directly submitting to search
engines is a waste of time. This applies to Google as well. You can go to Google and see what they have to say
about it themselves if you are in doubt.
They will tell you that getting links from other websites and having the search engine follow
them to your website is really the best way. Getting links will be covered later in this section.
Before I forget, don't confuse search engines with directories. Search engines
spider your website with robots or spiders, not people. With directories your website will be reviewed by humans.
DMOZ is the major directory and you do want to submit to them manually. This is the major way to
get into Yahoo. To submit to the Yahoo search engine costs $299 and they don't guarantee admittance even then. Go
When submitting to directories, study their guidelines first so you do it right.
Read this guide to learn about DMOZ. The following pages will cover more methods of website
- Link Popularity
Link popularity is a necessity if you want to get your site spidered and indexed in the search engines.
- SubmissionTo Directories
Submission to directories is just one part of the equation in promoting a website, but an important and valuable one.
- Directory Submission
Directory submission is of great value in getting backlinks, but it is a tedious process. Here are some tips to help you streamline your submissions.
- Reciprocal Links Get Attention
Reciprocal links are an important part of website promotion. Getting reciprocal links as well as linking one way will help greatly in getting your website noticed by the search engines.
- One Way Links
One way links take some effort for a new website. Listing in directories is one of the ways to get one way links.
- Article Submission
Article submission on a regular basis is probably the most effective yet least expensive method of promoting your website. Submitting articles is a relatively easy way to get one way links.
- Article Submission Page 2
How to format an article resource box with html and realize the power of anchor text when doing article submission.
- Add Url-Link To Us
An add url-link to us page is a valuable tool to add to your SEO efforts and can help raise your link popularity.
- PPC or Pay Per Click
PPC advertising can be an effective and immediate way to gain traffic to a newly launched website. With PPC you only pay for response.
- Email Marketing
Email marketing is and has been one of the top marketing methods on the internet. Building and maintaining a subscriber list allows ongoing contact and potential sales.
- Promoting a Website
Promoting a website involves a great variety of methods. Forget submitting to search engines, instead get listed in directories, write articles and submit, exchange links, add rss, and blog and ping.
- Social Bookmarking
Social bookmarking is a valuable tool for an online marketer. If you are not using this marketing tool you are leaving money on the table.
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